The top 5 social networking websites are Myspace, Facebook, Twitter, Linkedin and Ning. Social networks have existed on the web for a few years in the form of chat rooms, discussion groups, online communities, bulletin boards, and matchmaking services.
Social networking websites can help brand your business. Using social networking websites can create mass appeal for your brand. They are viable for businesses but it is much easier to build a network from existing social networks such as Myspace and YouTube. Members of MySpace have profiles and many of those people own businesses. Social networking website help users find what they need by providing easy search features, ability to connect with other users, and various features customers can access.
Social networking emphasizes user reviews that users are the most concerned about, reviews from their family and friends. Allowing users to voice their opinions about your products or services and send to their friends, family or other users encourages users to return to the website. Social networking websites provides you with likes and dislikes of visitors.
Facebook has over 600 million users. Myspace has over 90 million visitors where you can load photos, get news about music groups and view profiles of visitors that shows their likes and dislikes. If you want to reach professionals trying using LinkedIn. YouTube allows users to watch and share online videos on various topics such as current news events, social issues and political topics. YouTube allows users to share videos with friends and family, upload videos and connect with other users.
If you wish to target children or college students trying using Facebook. Facebook has a network of over 17 million college students. Bret Taylor, a senior product manager at Google points out that new applications allow more people to discover your website which can translate into greater revenues.
Wharton marketing professor Leonard Lodish points out, the cost of gaining new customers is practically nothing because users join voluntarily and provide their own content through their profiles. In addition the cost of running the sites' web servers is relatively low.
Nitin Gupta, an analyst with the Yankees Group in Boston says, it's important to look beyond traditional forms of web advertising to see the real potential – which is leveraging the connectivity of the sites and using them to form communities around products, media or services to really be in contact with your users".
The best way to increase sales for your business is to do your research, think of creative and unique ways to capture your target audience. Here are 7 tips to brand your business using social media.
1. Active. Keep your profile active and post comments on a regular basis.
2. Link. Link to other sites and connect with those with larger followings in your industry.
3. Videos. Create podcasts or videos and post on YouTube. Link them to all of your social media websites.
4. Name. Use your first and last name for your social media profiles or a short name that identifies your brand.
5. RSS. Link your RSS feeds on all of your social media accounts.
6. Content. Make sure comments and content you post is original and to the point.
7. Followers. Follow your top followers or friends on your social media profiles to see what they are interested in and comment on those topics.
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